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About Us

Rational Business Corporation (P) Ltd. is a fast growing dynamic organisation specialized in design, manufacture & supply of complete range of Office Stationery & Allied Products and Computer Hardware and Peripherals, that are strategically developed and marketed all over the country.


Take advantage of our country wide network, providing all our products close to your home establishment


As competition pushes customers beyond their comfort level, we at desmat help our clients be one step ahead

We have realized vertical integration of all processes involved in the manufacturing of our products, silicone paper coating, adhesive coating and converting. All of the above activities are operated inside our own workshops which makes production management, cost reduction and QC supervision more easily. Furthermore, Desmat is equipped with a advanced R&D laboratory and professional technicians who have been keeping eyes on the new tech products with creativity and innovation. Our rich experience and product range enable us to grow reliably and fast
Rational Business Corporation (P) Ltd strives to create innovative & leading products that enable it to gain a reputation that is enviable in the industry. Our desire to succeed, combined with deep rooted principles, has propelled us to grow multifarious. We are committed to satisfy our customers’ needs. We achieve this by supplying extensive range of high performance products which boast of superior quality, backed with a service commitment, timely delivery and competitive pricing.
Ashok Gupta

Ashok Gupta is MD & CEO of RBCPL ( Rational Business Corporation Pvt. Ltd., the parent company of desmat Brand. The leading source of stationary and Label products .

His career in business information has given him a ringside seat for every major stationery and label technologies transformation of the last 25 years. Ashok regularly attends numerous exhibitions and seminars to keep abreast of business and the overarching impact innovations having on business .

Arsh Gupta

Arsh Gupta, the Eldest member of the Fourth Generation of the Family, joined the business in 2016. He is currently responsible for the Company's finances as well as Online sales and Promotions.

Archit Gupta

Archit Gupta, the Youngest member of the Fourth Generation of the Family, joined the business in 2018 as a Trainee. He is currently handling the Company's All India Channel Sales.

Brands like Century, desmat, de’Smat, de’Smat Technologies, desmat Labelxpress, XPrint, are among the most preferred names of the industry.

By integrating Computer & Office Stationery Division, Reprographics & Signage Division and Computer Hardware & Peripherals Division with industrial label stock, we have effectively & efficiently succeeded in providing complete solution under one roof.

The group is well channellised across India, Nepal, Sri Lanka, Bhutan & Bangladesh, with over 60 offices, 1,000 distributors and 19,000 dealers. With innovative products, top quality personnel, support structure and comprehensive manufacturing capabilities, Rational Business Corporation (P) Ltd. ensures success for its associates and customers.


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